Brand Strategy, Content, Design, Photography, and Technology.

Brand Strategy

Brand strategy is essential for creating a unique identity, establishing a solid market position, and fostering customer loyalty. It involves a comprehensive and coordinated set of actions to achieve specific brand-related goals.

Brand Positioning: Defining how your brand wants to be perceived in the market compared to its competitors. This includes identifying the brand’s unique value proposition, target audience, and key differentiators.

Competitive Benchmarking: Understanding the strengths and weaknesses of key competitors to identify opportunities and threats in the market.

Target Audience: Identifying the specific group of consumers or businesses your brand wants to appeal to and understanding their needs, preferences, and behaviors.

Brand Identity: Establishing the visual and verbal elements that represent your brand, such as the logo, tagline, color palette, and overall brand personality.

Brand Messaging: Crafting consistent and compelling messaging that communicates your brand’s values, benefits, and promises to the target audience.

Brand Awareness: Develop strategies to increase your brand’s visibility and recognition among the target audience through advertising, public relations, social media, and other channels.

Brand Experience: Ensuring the customer’s interactions with your brand, products, and services align with the brand’s intended image and values.

Brand Extension: Deciding whether and how to expand your brand into new product categories or markets while maintaining brand consistency.

Brand Monitoring and Evaluation: Continuously measuring and assessing your brand’s performance, customer perception, and market trends to adapt the strategy as needed.

Brand Creation / Strategy / Naming / Launches

Content

By delivering relevant content across multiple channels, brands can deepen connections with their audience and differentiate themselves from competitors to build brand awareness, equity, and loyalty. Content creation and marketing work together to engage your audience. By consistently delivering valuable content, brands build trust to drive customer action. From articles to videos to social media posts, content marketing strategically distributes this content to attract, engage, and retain your target audience to drive profitable outcomes.

Design

Exceptional design sensibility, business acumen, and insatiable curiosity mean I can get to viable, on-target answers faster than most. Knowing what to do and, equally important, what not to do, I’m very efficient at understanding complex situations and coming up with the right solutions without wasting time.

Visual Identity / Marketing Collateral / Advertising / Packaging / Signage

E-Commerce

I’ve embraced e-commerce since its inception. I founded one of the first e-commerce, CRM, and business intelligence platforms (North of Zero) that married print catalogs with e-commerce stores. Now, my focus is on building and growing fully optimized Shopify and Squarespace stores.

As a Shopify Partner, I bring expertise in platform usage, customization for brand alignment, technical support, marketing assistance, access to resources, and scalability guidance. This will streamline store setup and management while providing tailored solutions and ongoing support to grow your e-commerce business.

Website Design & Development / E-Commerce

Digital Media & Technology

Digital media marketing is cost-effective, enabling businesses to reach a broad audience at a lower cost than traditional methods. It offers real-time data analytics for quick strategy adjustments and targeted advertising based on audience demographics, enhancing campaign relevance and effectiveness. This results in higher returns on investment and improved customer loyalty.

Email Marketing / SEO / Social Media

Photography & Video

Photography: I approach photography with the fanatic eye of an art director. My creative career started as a studio manager for one of the country’s top photographers — photography has played a significant role ever since.

Motion Graphics: Every business needs video, and for a good reason: we all love it, and it works. Combining custom video, stock footage, thoughtful title animation, music, and voice delivers an immersive brand story like no other medium.

Fashion / Lifestyle / Portraits / Product / Production / Retouching / Studio & Location