When writing content for US and UK audiences, it's essential to be mindful of the cultural and linguistic differences between the two regions. Here are some key points to consider:

A successful client/design firm relationship comes down to how well you understand the problem at hand, what is achievable, and what the client will consider a success …

Successful marketing communications start with a clear understanding of an organization’s position and master message. Appropriate variations of the master message drive the development of the individual promotional or advertising projects and campaigns. When properly executed …

Louis Pasteur said that fortune favors the prepared mind. Ideas favor the prepared mind, too. This is why it’s so important to be open to the possibilities that can pop up in every waking moment, and even in your sleep when you dream. The best idea can come from anywhere, and often, it’s from the most …

So where do ideas come from? Anywhere and everywhere. They come from intuition. From sights, sounds, smells and texture. From going for a walk or listening to a lecture. From observations of pets, from unexpected encounters and from seeing things that are completely out of left field when you’re shopping.

Now and again, a prospect shows up that your instincts or experience tells you to pass on. That’s not always an easy call, especially when the initial chemistry feels right. There are circumstances, though, when it’s 99% certain that it’s the right call.

Dupont was on to something in the 1930s when they coined this tagline. But they probably weren’t thinking of it in the context of evaluating prospective clients. I do. In fact, chemistry is the most immediate of the three criteria that any solid working relationship requires.