SERVICES

Brand Strategy

Brand strategy is essential for creating a unique identity, establishing a strong market position, and fostering customer loyalty. It involves a comprehensive and coordinated set of actions designed to achieve specific brand-related goals.

Brand Positioning: Defining how your brand wants to be perceived in the market compared to its competitors. This includes identifying the brand’s unique value proposition, target audience, and key differentiators.

Competitive Benchmarking: Understanding the strengths and weaknesses of key competitors to identify opportunities and threats in the market.

Target Audience: Identifying the specific group of consumers or businesses your brand wants to appeal to and understanding their needs, preferences, and behaviors.

Brand Identity: Establishing the visual and verbal elements that represent your brand, such as the logo, tagline, color palette, and overall brand personality.

Brand Messaging: Crafting consistent and compelling messaging that communicates your brand’s values, benefits, and promises to the target audience.

Brand Awareness: Develop strategies to increase your brand’s visibility and recognition among the target audience through advertising, public relations, social media, and other channels.

Brand Experience: Ensuring that the customer’s interactions with your brand, products, and services align with the brand’s intended image and values.

Brand Extension: Deciding whether and how to expand your brand into new product categories or markets while maintaining brand consistency.

Brand Monitoring and Evaluation: Continuously measuring and assessing your brand’s performance, customer perception, and market trends to adapt the strategy as needed.

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Art Direction + Design — Exceptional design sensibility, business acumen, and insatiable curiosity mean that I can get to viable, on-target answers faster than most. Knowing what to do, and equally important, what not to do, I’m very efficient at understanding complex situations and coming up with the right solutions without wasting time.

Brand Creation / Strategy / Naming / Launches / Visual Identity / Marketing Collateral / Advertising / Packaging / Signage

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E-Commerce + Digital — Since the onset of the Internet in the ‘90s I’ve embraced digital media. I founded one of the first e-commerce, CRM, and business intelligence platforms (North of Zero) that married print catalogs with online stores. Now my focus is building and growing fully optimized Shopify and Squarespace stores.

Creative / Website Design & Development / E-Commerce / Email Marketing / SEO / Social Media

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Motion Graphics — Every business needs video, and for good reason: we all love it, and it works. The right combination of custom video, stock footage, thoughtful title animation, music, and voice delivers an immersive brand story as no other medium can.

Creative / Video / Animation / Production

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Photography — I approach photography with the fanatic eye of an art director. My creative career started as a studio manager for one of the country’s top photographers … photography has played a major role ever since.

Fashion / Lifestyle / Portraits / Product / Production / Retouching / Studio & Location