Opportunity

Beth Miller’s visionary spirit has put her at the helm of several successful start-ups, including her original jewelry and accessories company, Chic to Chic. In 2016, after a productive five-year run, Chic to Chic transitioned into a new signature label under the Beth Miller name. The new label needed the same elegant brand presence that helped to put Chic to Chic on the map.

Outcome

Through sight and touch, Beth Miller branding intuitively reinforces the high-end distinction of her collection. Physical marketing material and packaging clearly communicate the attention to detail that upscale audiences recognize—and expect.

Smooth and classically styled, the online experience also reinforces the accessible exclusivity of the collection. It offers multiple options for discrete and relaxed shopping that can be customized to accommodate unique schedules and individual preferences.

Supported by solid brand presence and marketing, Beth Miller has become a go-to styling and accessory resource for an extensive and influential international client list. Adding to the Beth Miller cachet, nearly two hundred celebrities have worn her jewelry and accessories at both high-profile Red Carpet and private events.

. . .

“

When I decided to rebrand, I had only one person in mind to do this work: Ralph Lucier.

I have never met a more talented and versatile individual. Ralph scaled my brand to levels I could only imagine. His responsiveness, dedication, and creativity are extraordinary. He has exceptional branding, e-commerce, design and digital marketing skills. I am in awe of his work — and how it increased my jewelry sales and worldwide exposure.

— Beth Miller, Founder and Creative Director