Opportunity

ECON Group offers building owners the unique ability to balance economic return, environmental performance, ownership's goals, and the building's current use/occupancy profile for optimal profitability throughout the building lifecycle.

The Group had a name, business plan, defined target market, and a principal who is an internationally recognized authority in the field. They needed top-class marketing communications help.

Outcome

ECON now has a mature brand identity (logo and standards), focused corporate tagline (Building Lifecycle Profitability), resonant positioning (Moneyball for Building Owners), and an information-rich, clean and easily navigable website.

Delivering solid counsel and recommendations developed a close and trusted working relationship with the principals; goodwill that continues to this day.

Services

Competitive Audit | Brand Strategy & Positioning | Brand Identity | Messaging & Content | Photography | Collateral | Website | In-bound Marketing | Social Media | Trade Show Display