When writing content for US and UK audiences, it's essential to be mindful of the cultural and linguistic differences between the two regions. Here are some key points to consider:

A successful client/design firm relationship comes down to how well you understand the problem at hand, what is achievable, and what the client will consider a success …

Successful marketing communications start with a clear understanding of an organization’s position and master message. Appropriate variations of the master message drive the development of the individual promotional or advertising projects and campaigns. When properly executed …