NEWS + VIEWS

Top-notch branding won’t guarantee success — but it will increase your chances.

CREATIVITY Ralph Lucier CREATIVITY Ralph Lucier

How to Get Ideas Rolling.

Louis Pasteur said that fortune favors the prepared mind. Ideas favor the prepared mind, too. This is why it’s so important to be open to the possibilities that can pop up in every waking moment, and even in your sleep when you dream. The best idea can come from anywhere, and often, it’s from the most …

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CREATIVITY Ralph Lucier CREATIVITY Ralph Lucier

Where Do Ideas Come From?

So where do ideas come from? Anywhere and everywhere. They come from intuition. From sights, sounds, smells and texture. From going for a walk or listening to a lecture. From observations of pets, from unexpected encounters and from seeing things that are completely out of left field when you’re shopping.

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