Opportunity

Willy creates gallery worthy, one of a kind custom cabinetry and furniture in his Nantucket workshop. He works closely with homeowners, architects, designers and builders to create projects that exceed their expectations.

When he decided to go out on his own on an island that's filled with high-end resources, he knew that to really stand out, he needed a brand presence that matched the quality and design of his work.

Outcome

Willy’s workshop is spotless and his machinery, state of the art. His aesthetic is as sharp and clean as his workshop. (His wit is, too.)

So his brand presence and marketing tools need to hit those same sweet spots. From the brandmark to the hang-tags and everything in between, Willy has a cohesive and distinctive look that not only stands out, but that also accurately reflects his personality—just like his furniture does.

“

When Ralph sent me the idea for my new logo I was floored. It’s on my website, my business cards, magazine ads and my truck. It turns heads all the time. Ralph travelled to Nantucket with a truckload of photography gear to shoot product shots — not an easy thing to do on the ferry but he is an extremely dedicated and focused designer. I almost wish we could run the process again!

— Willy LeMay, Owner