CHIC TO CHIC
Jewelry and Accessories
A Statement of Style
Opportunity
Chic to Chic founder Beth Miller had created highly customized private experiences with cutting-edge fashion accessories for discerning clients. These intimate settings are very successful, but to grow her business beyond them, Beth needed an elegant brand presence supported by deeper and broader marketing.
Outcome
Online and in the physical world, every element of Chic to Chic branding consistently communicates quality and attention to detail; the very same personal attributes that drive Beth's success with her clients.
Outreach through email marketing and social media—supported by a refined website and driven by brand strategy and positioning—expanded the awareness of Chic to Chic among target audiences.
Beth has become a go-to styling and accessory resource for a more-extensive and influential international client list. Gifting suites of both the Emmy and People Magazine Awards included Chic to Chic, and national publications have featured Beth's jewelry.
Services
Competitive Audit | Brand Strategy & Positioning | Brand Identity | Messaging & Content | Photography | Collateral | Packaging | Website | Video | Email Marketing | Social Media | Trade Show Booth
“
Ralph’s creative skills are extraordinary. He was able to turn my thoughts and visions into an international brand. Along with his exemplary design, writing, graphic and photography skills, he also served as a business consultant and was involved with every major decision. Ralph is an incredible talent and there’s nothing he can’t do!
— Beth Miller, Founder & Creative Director, Chic to Chic
