Opportunity

When two top-quality, adjoining loft spaces were coming on the market, both the owner/seller and the design/build team recognized the value of inspirational marketing. Since the building lacked existing marketing material, other than the original, typical real-estate flyers, the field was open to create the brand identity and tell the story that would resonate with loft-seekers.

Outcome

The brandmark created for the building echoed and updated the classic look and feel that people associate with loft living. Through design, photography, and text, the web and document-based versions of the selling prospectus for the units reinforced the clean, crisp aspirations that loft lovers gravitate toward.

The marketing campaign and materials sparked intense interest, and resulted in the units selling faster than average. They also created a template that owners of other units could use when their time came to sell.